Bio
Willow Duttge is the first-ever editorial manager at digital agency HUGE. She’s responsible for the creation of materials demonstrating thought leadership at the agency, including the launch of the company blog NotesOnDigital.com, and she contributes editorial strategy to the agency’s clients. WIllow is also a consultant to the marketing team at the Interactive Advertising Bureau. Prior to HUGE and the IAB, she worked at Farmer & Company, a strategy and compensation consultancy dedicated to the advertising industry, as editorial director, where she helped conceive and research a book.
Willow joined Condé Nast Portfolio as a reporter in September 2006 to help prepare for the magazine’s launch in May 2007. After its debut, she regularly wrote about advertising and media, as well as the fashion business, energy sector, philanthropy and a variety of other industries for the magazine, including its National Magazine Award-winning Brief section, and its website.
Previous to Portfolio, she was a reporter for Advertising Age, a top industry trade magazine, and a resident writer for the Associated Press in Hong Kong covering subjects including bird flu, counterfeit goods and protests for democracy. The Washington Post, Los Angeles Times, Forbes, CNN and other major news sources published her AP stories online. She’s also written for AOL’s DailyFinance about advertising; Forbes.com about male versus female bosses; South Carolina’s Spartanburg Herald-Journal as its Washington correspondent; Newsday about pop culture; Time Out Chicago about oddities around the city; North Shore magazine about Alzheimer’s patients who are also Holocaust survivors; Complete Woman, Sophisticate’s Black Hair Styles And Care Guide and Sophisticate’s Hairstyle Guide about beauty and relationships; trade magazine Pharmaceutical Executive and professional truck driver’s magazine, Road King.
Previous to her career in journalism, she worked for ad agency Euro RSCG Chicago as a copywriter. There she conceptualized and wrote TV, print and radio advertisements for clients including Red Lobster, Summer’s Eve and Orville Redenbacher, as well as the campaign responsible for the Nasacort AQ new business win. In 2002, the University Of Chicago Graham School asked her to teach an introductory course in copywriting for college graduates who were considering breaking into the ad industry. She has also interned in the promotions department at Jane Magazine.
She graduated with a B.A. from Sarah Lawrence College and an M.S. from the Medill School of Journalism at Northwestern University.
She currently lives with her fiance and two cats, Inkling and Tilda, in Brooklyn.
